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Trae Young Logo Concept
With Georgia being home base, you can imagine the love we have for superstar Atlanta Hawk, Trae Young. This concept was created in response to his recent switch from Adidas to Jordan brand.
The object of this logo design was to create an icon that was unique and would feed into the sports market. It was also designed to be functional across shoes and other merchandise. The icon combines the “T.Y.” initials in a geometric way. It can also be seen as a cube, paying homage to his nickname “Ice Trae”.
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