My Process
From brainstorming and concept development to the final polished product. My approach blends creativity, strategy, and a deep understanding of your vision to create something that doesn’t just look good, but reflects YOU.
Client Process
01
Let's Chat!
Before we create any kind of proposal, I want to have a quick 30 min chat to learn more about you and your design needs. This chat will serve as a rough verbal agreement of the project needs, timeline, budget, and deliverables.
03
The Sign Off
Once you have chosen your preferred package, I will provide you with an official contract, design questionnaire, and a deposit for 50% of the project fee. I will also provide a guide for creating a mood board as well. As soon as I receive the deposit and signed contract, our project is signed off! I will begin your work on the agreed start date.
02
The Proposal
Using the details from the chat, I will draft a proposal with different design options for you to choose from. The proposal will outline the schedule, design process, and quote for each option. During this time, we discuss any additional needs as well.
04 (Design Process)
The Delivery
After receiving the final sign off for the project, I will share the final invoice for the remainder of our project fee. As soon as I receive payment, I’ll send over all of the assets in an organized folder that is user-friendly. Now it's time to put everything that we created into motion!
Design Process
01
The Dive
Based on the brief, I dive deep into the information provided and the research into the market and target audience. This aids me in determining key aspects of the design direction.
02
The Storm
After choosing the design direction that best fits your needs, I begin sketching out thumbnails, sparking my creative thoughts until I’ve developed a few refined sketches that display the best concepts.
03
The Direction
With the research from the dive, I will create at least two design directions support your brief. These will typically provide example logo designs, color palettes, typography, etc. in a unique yet consistent way, creating their own aesthetics. I will present these to you and share the presentation afterwards to support the feedback process.
04
The Refinement
Now it’s time to go digital. I will take my refined sketches, digitizing them for final development. I will then decide the best solution for your brief, building around it with color, typography, patterns, etc.
05
The Delivery & Feedback
Once the project is complete, I will present the design to you, detailing the thought process behind my design decisions. You can provide any feedback on the final product. Depending on the level of updates needed, I may create another presentation addressing all of your additional points until each deliverable is approved and signed off.